You wrote the method. We make it muscle memory.

Your book, course, YouTube channel or webinar teaches a great theory of communication. Then your students face a real customer, boss or counterpart, and the theory is gone: they have forgotten it, or they cannot use it under pressure.

Give them a place to practice it. Train To Negotiate turns your method into sparring matches against AI opponents, judged by your rules.

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Theory sticks when it is practiced.

  • Your students keep what you taught

    Each case drills one technique from your method against an AI opponent that pushes back, and every match ends with a debrief graded by your rubric, in your terms. Practice turns your theory into a reflex, and students who can use what they learned are happier with your course.

  • You earn more from what you already made

    Your book, course and recordings become a sparring course: a new product next to your workshops and one-to-one sessions, with no new content to write from scratch.

  • Your calendar stops being the limit

    One-to-one coaching ends when the session ends. The gym is open around the clock: between your sessions, after the course, before the meeting that matters.

Already on the mat: Negotiator 2.0, 35 cases built from Andrey Yatsenko’s business negotiation course.

From your materials to a course.

You bring the method; we do the heavy lifting. Building a set of matches takes you very little time.

  1. Step 1

    Send what you already have

    Your book, course outline, slides or webinar recordings. Our AI assistant reads them and drafts the sparring matches: the situation, each side’s goals and hidden weakness, hints, and a rubric in your method’s terms.In development

  2. Step 2

    Edit it your way

    Adjust, add or delete matches in Author Studio, our editor: no code. Or stay in the AI you already use: connect Claude or ChatGPT to our MCP server and make the changes from there.In development

  3. Step 3

    Test, then publish

    Play your own drafts as a learner before anyone sees them. Publish when they are ready; your students get them right away.

Two ways to bring it to your students.

Publish on Train To Negotiate

Your course in our catalog, under your name. Learners buy it here and you earn a revenue share, agreed with each author.In development

Or keep a course private: invite codes open it to your own students only, and nobody else sees it.

White label on your domain

The gym on your own domain, under your brand. Your learners see only the courses you give them access to, by invite code or personal invitation. Sell access yourself, or make it part of your training programmes.In development

Tell us about your method.

Tell us what you teach and who to. We will get back to you by email to talk through which way of working fits you.

Which way of working interests you?

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