A businessman in a white shirt and hand wraps drills punches on focus pads in a dark dojo, while a coach watches silently from the edge of the mat.

Sweat in practice. Dominate the boardroom.

Nobody reads a book about karate, or watches a Jackie Chan movie, and then steps into the MMA octagon to fight. So why do people read a book about sales or sit through a webinar, then get on a call with a real customer, and act surprised when they mess it up?

Nothing is wrong with the theory. It is just useless without practice, and a lot of it. Turn your knowledge into negotiation skill: practice against AI opponents on cases built around one technique at a time. Build the reflexes here, then spar against real people on the platform, and finally go and win your real customers.

Start practicingSee a match

Free plan. No card, no obligations.

Built for people who negotiate for a living.

B2B sales closers
Your quota lives in the discount you don't give. Drill keeping the talk on the value you deliver, not on price or discounts, until holding firm is a reflex.
Founders
Investors, first customers, key hires. Every deal feels existential. Rehearse it where losing costs nothing.
Managers and executives
Raises, vendors, office politics: the hard conversations nobody trained you for are the job.
Anyone with one big talk coming up
Rehearse it against an opponent that actually pushes back, not a friend who goes easy on you.

From theory to the ring.

Martial artists don't learn from lectures alone, and once they step into the ring, it's too late to learn. They learn in between, in a safe place where they can focus on one technique at a time. The same is true for negotiation, communication and every other people skill.

  1. You have this

    Theory

    A martial-arts class sits on the mat listening to the sensei; one student in a white business shirt listens among them.

    The sensei explains, everyone listens and nods. That is the book, the course, the webinar. Necessary, and it only gets you to the door.

  2. You start here

    The gym

    Pairs of students repeat the same technique slowly and deliberately while the sensei corrects one student’s arm.

    Drills against an AI opponent, one technique at a time. Each case trains a single skill, such as withstanding manipulation. You repeat it until it becomes a reflex.

  3. Coming next

    Sparring

    Two students in business clothes and sparring gear trade moves on the mat while a coach watches from the edge.

    Real people, real resistance. Practice the cases against other learners and get a debrief that shows exactly what to improve.

  4. Where it counts

    The ring

    In a ring under bright lights, the referee raises the winner’s hand.

    Your real customers. The deal, the renewal, the raise. You win it because the moves are already in your hands.

Cases written by working trainers.

Negotiator 2.0

35 cases

by Andrey Yatsenko

Built on Andrey's business negotiation course, with an exercise for every skill he teaches: when to enter a negotiation at all, how to hold your ground, how to bargain move for move. Every side has a hidden agenda and a hidden weakness. Later modules unlock as you win earlier ones.

SPIN Selling

33 cases

Based on Neil Rackham's book SPIN Selling

Drills across all 11 chapters of the classic sales method, one skill per case: from opening the call to earning the next step. Each chapter comes with a short lesson to read before you spar.

Crucial Conversations

39 cases

Based on Patterson, Grenny, McMillan, Switzler and Gregory's book Crucial Conversations

Drills across all 13 chapters, one skill per case: stepping up to the conversation you have been avoiding, choosing the right topic, making it safe, stating your path, hearing hard feedback, and leaving with who does what by when. Each chapter comes with a short lesson to read before you spar.

See which other courses are availableSearch the catalog, or filter it by free and paid courses and by author.

Pick a course to sign up and enroll. It opens as soon as your account is ready.

Not only business negotiation.

The rule is the same in every hard conversation: knowing how you should communicate is not enough. Until that knowledge becomes an automatic reflex, the conversations that matter will keep going wrong.

And not only at work. Everyday life is full of tough conversations: asking your family to share the chores fairly, telling a neighbour the music has to stop at ten, getting a bank clerk to waive a fee, returning a faulty purchase the shop does not want to take back.

Coming from coaches and specialists

  • Emotional intelligence
  • Job interviews
  • Staying calm with someone who has borderline personality disorder or another condition
  • Any conversation that leaves you thinking, ten seconds later, "I wish I had said something else"

Free to start. The mat is waiting.

Start practicing

Free plan. No card, no obligations.